Essar

The ESSAR group appointed Start, a design Agency from London to do a complete rebranding for the entire Group. Start, in turn, appointed us as principal photographers to bring a fresh perspective on the photography of industry. These images were meant to support and complement the rebranding initiative.

As part of this process, we had to create a fresh new bank of images, We finally created a set of images which covered Exteriors and Interiors using people in their environment for most of the shots for all their internal, external communications and marketing material which was critical for any future marketing and promotional initiatives. Much of the previous images  b created for the company lacked consistency across all their verticals.  As architectural photographers, we helped in identifying and isolating the different elements and sections of the plants and refineries etc that presented strong compositions with our unique viewpoint. We focused on portraying the company as a world class organization with a friendly work environment, driven by efficiency as well as a commitment to professionalism.